Away Notes

Away Notes

The Away Notes Blog

Practical writing guides for the cards people actually send. Organized by occasion. Each guide gives you the etiquette, the tone, and dozens of specific message examples you can adapt.

Why we write these guides

Most card-writing advice online is interchangeable. Every site tells you to “be sincere” and “personalize your message,” then offers a list of fifty interchangeable sentences you could swap freely between cards. The advice is right; the examples don't back it up.

What we're trying to do here is different. Each guide is structured around the actual problem people have when they sit down to write a card: figuring out what to say when the relationship is complicated, when the occasion is heavy, when the person they're writing to has heard every cliche the aisle has on offer. The message examples in each post are written to sound like one specific human said them — not interchangeable, not template-ready, and ideally a little funnier or more honest than the version a card brand would print.

If you're writing a card right now and just need somewhere to start, jump to our card-writing guide for the basic shape. Otherwise, browse by occasion below.

Latest guides

Browse by occasion

If you have a specific occasion in mind, jump straight there. Each group below collects the guides for that kind of card.

A note on the guides themselves

Every guide on this site is written by a real person on our editorial team and reviewed against a working style guide before it's published. We don't copy from existing card sites, and we don't generate examples by template. The posts that predate the current voice rules are shorter than the ones being written now — you'll see word counts grow as new posts land.

New posts arrive weekly. If there's an occasion you wish we covered and don't, write in through the contact page and we'll prioritize it. You can read more about our publishing approach on the editorial standards page.